Key Facts about “Discover Germany”
“Discover Germany” is one of the flagship projects of the German Chamber of Commerce in China. Starting in 2017, “Discover Germany” has continued to promote German brands in China and to make efforts to enhance brand image and expand influence, gradually becoming an attractive platform for German brands towards Chinese market. There are two sectors in the “Discover Germany” Campaign: live stream and festival. With the two sectors, “Discover Germany” can support German brands’ marketing in two ways - online and offline.
“Discover Germany” Live Stream
Live stream is the main trend of the marketing in recent years in China. The live stream of "Discover Germany" is the first country-specific live stream in Taobao App created by the German Chamber of Commerce in China with the support from Alibaba Group.
Since 2019, together with a professional live stream team “Discover Germany” has carried out more than 30 live streams, serving more than 30 brands, such as Alpecin, Bahlsen, dm, Dr. Beckmann, Teufel… This series of streams have more than one million views in total and got high attention from the local media.
“Discover Germany” live stream is an efficient marketing tool with entertainment. There are various themes combined with other institutions and KOLs, such as the "German Style in the New Year" live stream in cooperation with the General Consulate of Germany in Chengdu before the Spring Festival, the “time-honored German brands” in April, a special live stream with the German football clubs in May. We also launch special live streams according to product categories, such as German snacks, German body care products, German cleaning products, etc., which effectively aggregates brands and accurately attracts consumers.
“Discover Germany” Festival
Besides the online part, “Discover Germany” also goes to Chinese cities to support German brands approaching the target groups directly and to interact directly with Chinese consumers. Each festival will select a unique German theme and combine the brands with the German culture. It has been successfully held in Beijing, Guangzhou, Chengdu and other cities.
“Discover Germany” Festival is a co-sharing platform where brands can use the venue, equipment and the traffic to do their own exclusive promotion.
Call for More Partners
"Discover Germany" helps German brands build their brand minds in the Chinese market through multiple channels and forms, enhance their brand image, and expand their influence. Welcome more German brands to join the cooperation!
Contact Information
Mr. WEN Xiaofei
Regional Director
Email: wen.jfay(at)china.ahk.de
Tel: +86 28 8533 6840